Rations Synergy Fitness
Flexible e-commerce for meal plans and subscriptions.
Synergy Group (healthy meal delivery). Build online store with non-standard sales logic (day/week/month rations). Standard CMS could not handle cart and promo flexibility.
Challenge
Build online store with non-standard sales logic (rations by day/week/month). Standard CMS lacked cart and promo flexibility.
Problem & Challenge
The order flow had to support calories, duration, delivery days, promotional rules, and online payment without turning checkout into a long form.
Solution
The cart keeps the selection after reload. An order builder combines program, calories, and duration with live price calculation. Added one-page checkout, promo codes, LiqPay/WayForPay, and repeat ordering.
Business Results
Orders, payment status, meal-plan parameters, and promotional rules are handled in one connected purchase flow.
"The main task was to keep a non-standard product configuration understandable from plan selection through payment.
What is included
- Conversion-focused
- clear CTA
- meal plan presentation
- mobile-first