Brow Aesthetic
Digital gloss: Beauty-industry site that sells «premium»
Beauty studio needed a site that justifies high prices. Escape templated Instagram-visit cards to a full-fledged image resource.
Challenge
Create a portfolio site that justifies the high price of services. Move from templates to a premium image resource.
Problem & Challenge
The portfolio depends on detailed before-and-after photography, but large images can slow mobile browsing and make galleries difficult to use.
Solution
AVIF/WebP next-gen formats, images 10x lighter. Lazy loading. Lots of white space, sticky «Book» CTA. Mobile-first, Retina-ready, swipe galleries.
Business Results
The website presents the studio's work, services, and booking path in one consistent visual system optimized for mobile viewing.
"The goal was to preserve the quality of the studio's photography while keeping the portfolio fast and comfortable to browse on a phone.
What is included
- Premium design
- AVIF/WebP optimization
- mobile-first
- Retina
- SEO for images