Mebital
Large-scale e-commerce: Selling furniture when catalog has thousands of items.
Major furniture retailer. Create convenient online store with huge assortment (sofas, kitchens, tables). Furniture site = heavy content: quality texture photos, complex filters. Standard solutions «thought» 5 seconds on filter change.
Challenge
Create convenient online store with huge assortment. Complex filters, quality photos.
Problem & Challenge
Furniture buyer chooses with eyes and compares long. Filter killers — when user picks «Corner sofa → Grey → Velvet», ordinary site loads forever. Client wants to see fabric texture — need 4K photos. Thousands of SEO queries.
Solution
Smart filters — AJAX/fetch, no reload. Instant update. Mobile-adapted filters. WebP — textures 10x lighter, zoom loads HQ on demand. SEO: filters generate human-readable URLs, indexed as separate pages.
Business Results
Site became powerful sales channel. Mobile sales caught up with desktop (was inconvenient before). Users view 2x more products per session. Organic traffic — TOP for many furniture queries.
"Furniture store is a stress test for any developer. In Mebital I created a catalog where it's pleasant to choose comfort without waiting for load.
🚀 Why Choose Us?
- Catalog UX
- filtering
- ordering flow